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Kevin LucanoREALTOR® · DRE #02430847
916-582-4076Get My Home ValueValor de mi casa

What the end of the year actually does to the market

Tower Bridge lit at dusk over the Sacramento River
Photo: Nishat Samadzai on Unsplash

Every year around this time the same thing happens, and every year it arrives as news. Listings come down. Showings slow. Somebody writes that the market has cooled off, and a few people who were planning to sell quietly decide the window closed on them.

The window did not close. It got narrow, which is a different thing, and the stretch between October and January is the most misread part of the calendar in this business. Here is what actually changes as the year ends, what does not, and the one question I would want answered before you decide to wait for spring.

A MARKET THAT QUIETS DOWN IS NOT A MARKET THAT STOPPED

Two things happen at once in November. Sellers who do not have to move take their homes off the market and try again in the spring. Buyers with school schedules, holidays and travel stop booking showings. Both sides step back on the same weekend, so sales fall, and sales are the easiest thing to count. That is why the drop gets reported as the whole story.

The part that gets left out is inventory. There are more homes standing on the market across the region than there were a year ago, and far more than two years ago, when a buyer had almost nothing to choose from. That cuts both ways: a seller now has real competition instead of an empty field, and a buyer who is still looking has choices rather than scraps.

WHAT ACTUALLY CHANGES BETWEEN OCTOBER AND JANUARY

Two things, and neither of them is what your house is worth.

  • The buyer pool shrinks. Anyone whose move is optional stops looking until the holidays are over. Those are the buyers who make an offer, get nervous and disappear, so losing them costs less than it sounds like it should.
  • The seller pool shrinks too, and that half rarely gets mentioned. Your competition pulls back at exactly the moment you are wondering whether to list. A tenth of the buyers and a fifth of the listings is a different market from the one you read about in September, and decisions slow down with it, because nobody wants to start a move in December if they can start it in February.

THE PEOPLE STILL SHOPPING IN DECEMBER ARE THE ONES WHO MEAN IT

A buyer who books a showing the week before the holidays is not browsing. They have a lease ending, a job starting, a relocation, or an offer that fell apart in October and a spring deadline to beat. Those buyers write offers in the quiet weeks, which is why a well-prepared home can move in December faster than it would have in a crowded spring.

The brokerage’s year-end read pointed at the same thing. New pending sales ran ahead of the same month a year earlier even as the seasonal totals came down, which is a smaller audience doing more of the work. Windermere’s president, Pat Shea, framed it the way I would: the region went through an extraordinary boom, has spent a long stretch working through the correction, and what moves it back is rates easing and inventory building, both happening slowly.

THE METAPHOR I REACH FOR, AND WHERE IT STOPS WORKING

The closest ordinary thing I can think of is a restaurant at half past four in the afternoon. Same kitchen, same menu. The room is nearly empty, so you get the table by the window, unhurried service, and somebody who finally has time to tell you what is actually good that day.

Where it breaks down is the moment you start counting on it. A restaurant’s slow hour is the same slow hour every day, and the reason is nothing more interesting than the clock. A housing market’s slow season depends on mortgage rates, on who got transferred this quarter, and on whether a storm pushed a weekend of showings into the following Tuesday. You are not walking into a room that will be quiet on schedule. You are walking into a room that is quieter than it was, for reasons that can change without warning.

WHAT I WOULD ACTUALLY WEIGH IF YOU ARE DECIDING WHETHER TO WAIT

Nobody can call the timing, and I am not going to pretend otherwise. The brokerage’s forecast for next year is for a stronger resale market, which comes from people who read this for a living and were also wrong in the other direction a few years back. What I can do is lay out the trade honestly.

  • Spring is a bigger crowd in both directions. More buyers, and more listings competing with yours. Right now you give up people; in April you give up attention.
  • Time has a price, and it never shows up on a stat sheet. Taxes, insurance, utilities, maintenance and the mortgage all keep running whether the house is on the market or not.
  • Lower rates help the buyer before they help you. More people can qualify, which expands your audience, and it also brings out every seller who was waiting for the same signal. Check the current rate board rather than a headline from three months ago.
  • If you do not have to move, waiting is a real answer. That is not a pitch backwards. A seller with no deadline and no carrying-cost problem is allowed to sit out a quiet season.

A SLOW MONTH IS NOT A VERDICT ON YOUR HOUSE

Here is the part I would keep. If your home sat through November with a handful of showings and no offer, that is information. It is not a verdict, and it is not proof that you priced it wrong. A quiet month in a quiet season looks identical from the outside to a quiet month caused by a real problem, and the only way to tell them apart is to read what the showings said and what the competing listings did while you were on the market. The longer version of how I price and prepare a home is in how selling a home here works.

The line in the brokerage’s year-end note that I found most useful had nothing to do with the season. It was that the homeowners with the thinnest cushion right now are the ones who bought and financed heavily in the last few years. Most people stay in a home long enough that the picture has time to change, and a mortgage can be refinanced later. What does not get redone is a decision made in a hurry because a headline scared you in December.

Question for you: if you are weighing a spring listing against going now, what are you actually waiting for? More buyers, better weather for showings, or a number you have in your head? The first two are real and worth planning around.

Adapted from Home Sales Coasting at Year End, originally published by Windermere Signature Properties at windermerecalocal.com.

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